Nigerian pop music star, Wizkid has earned a lucrative endorsement from top American sports kit manufacturers, Nike, which footballlive.ng can report comes after his role as a model for the Super Eagles’ Russia 2018 World Cup jersey.
In February, Wizkid joined Arsenal attacker, Alex Iwobi, USA-born female soccer player, Sharon Omidiji and others to model what was tagged the most attractive World Cup jersey, which has now expanded into a personal deal with Nike for him.
News about Wizkid’s Nike deal first emerged in February, when it was announced that the youthful crooner had signed a deal with the sportswear giant Nike to produce and sell the Star Boy jerseys, and becomes the first African artist to have a jersey brand name.
The agreement also means that Nike will produce official jerseys for Widkid’s fans, who would be able to identify with him more now with these new jerseys that will be up for sale sometime this year.
This comes after Wizkid and Iwobi unveiled the Eagles’ 2018 World Cup jersey in London, a move that boosted an instant record surge in sales on the first day of release.
That was after Nike entered a five year deal with Nigeria Football Federation (NFF) to the tune of $3.75 million (about N743 million) to kit the country’s football teams.
To lead the campaign of the new kits for World Cup, Wizkid was contracted to model for Nike, after which the advantages were instant and he has now earned an extension.
In June 2018, Wizkid’s style and fame caught the attention of globally acclaimed brand, Dolce & Gabbana.
The singer and record label owner was contacted for the Dolce & Gabbana Summer 2019 Fashion show in Milan, where Wizkid strutted stylishly on the glamour runway.
Spotting an ostentatious clothing and a mask, Wizkid ended the men’s category walking down the runway in company of globally-acclaimed model, Naomi Campbell spotting a pin-striped suit and fedora.
Tagged one of D&G’s millennial diaspora, Wizkid joins Boris Becker’s son, Elias Becker, Nash Grier and Cameron Dallas for the exotic fashion show, with D&G coughing out at least $20,000 for the ‘Starboy.’
Widkid, who has music collaborations with international stars like Drake, Ty$, Wale, Chris Brown, and Akon, is toeing the path of successful hip-hop acts around the globe.
Born in Surulere on July 16, 1990, Wizkid (real name Ayodeji Ibrahim Balogun) started recording music at the age of 11.
His first release was a collaborative album with The Glorious Five, a group he formed with a couple of his church friends.
In 2009, he signed a record deal with Bankole Wellington (Banky W)’s record label, Empire Mates Entertainment (E.M.E).
He rose to prominence in 2010 with the release of the song “Holla at Your Boy” from his debut studio album, Superstar (2011).
Tease Me/Bad Guys, Don’t Dull, Love My Baby, Pakurumo and Oluwa Lo Ni were also released as singles from the Superstar album.
His self-titled second studio album, Ayo, was released in September 2014, preceded by six singles: Jaiye Jaiye, On Top Your Matter, One Question, Joy, Bombay and Show You the Money.
The fair-skinned crooner’s fan base, Wizkid FC, now becomes the first African music star’s followership to have an official jersey, as Nike are to officially release Star Boy tops for sale worldwide.